Understanding users and bringing purpose to every design
IDEO + Specialized Bikes
The Design and Innovation Strategy Club (DISC) at Haas helped solving a critical business challenge for bicycle maker Specialized when students gather for a one-day Innovation Challenge Oct. 25. The challenge, held at the Berkeley-Haas Innovation Lab inside Memorial Stadium, offered opportunities to deepen classroom learning by applying lessons to real-world problems, combining creativity with traditional MBA skills.
A total of 32 students from Berkeley-Haas and 10 students from within other Berkeley schools, including Engineering and Design, were accepted for the challenge after an intense evaluation of students’ applications based on who were most prepared to take on the challenge.
In one day, I conducted user research using ethnographic methods for design, analyzed user research data, developed a plan that includes goals, methods, and staffing requirements and presented it to a panel of judges highlighting the personas and task flows.
Applied User Interface Designing Methods: Lo-Fi Prototyping (Paper)
Last minute Pro tips by one of the mentors
Kat debriefing us before we headed out for our fieldwork
After the day's worth of research that involved interviewing bike shop owners, bikers and non-bikers of varying ages we came back together and discussed our findings. Through the rich qualitative data we gathered we discovered themes and proposed possible design solutions to each other before zeroing into one.
Design Presentation (Skit)
Bagged the 2nd Prize!
Designing Technology Intervention for Participatory Budgeting
VAST is a powerful mobile platform designed to boost the participatory budgeting efforts of the local governments across the world. The platform enables:
● easy digitization and documentation of ideas by using state of the art document digitization system saving the budget delegates a great deal of time and effort.
● allows participants to add their ideas and view submitted ideas by other participants. They can interact by commenting, sharing and showing support to the ideas they like best.
● generates real time infographics to analyze data that help quantifying outreach efforts as well as citizen participation.
● lets budget delegates reach out to individual participants and notify them directly when they need more information or clarification during the time they’re converting initial ideas into real project proposals.
The tool is being designed and developed with a Human Centered Design approach with a goal to change the current fund allocation decision making a more democratic process that also in effect increases civic engagement in the society.